Making of Penny “Christmas Doesn’t Need Much, Only Love”

This animated piece that combines CGI characters with real-world miniature sets was the highlight of holiday season! Developed, produced, directed, edited and finished by Glassworks, this mixed media spot is guaranteed to tug at the heartstrings.

“Christmas Doesn’t Need Much. Only Love.” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The animated film shows how in touch the discount supermarket is with its customers’ needs and circumstances – and offers a message of hope to people who might be dealing with difficult situations.

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