Making of Spierfonds commercial

WhooHoo collaborated with The Boardroom Film and Spoor-C to create Pippa. A CGI push puppet that will be used throughout the new Prinses Beatrix Spierfonds campaign. With Pippa WhooHoo tried to tell an emotional appealing story. Using the cords as a reference to the workings of your muscular system and the destructive nature of a neuromuscular disease.

Creative team at WhooHoo turn this creative brief into reality. Taking on the design, storytelling, creation and animation of the television commercial. Design an appealing character with multiple emotional expressions was challenge for WhooHoo team . So instead of designing a puppet with 3D facial expressions team chose to design all expressions as painted textures on the wooden surface.

Initially they designed the hair as pieces of wood, but as they progressed to building the 3D character, they did not feel an emotional connection to Pippa. She was just another toy puppet. Trying to find a solution they ended up using “real” hairs. A small change that made a world of difference.

The colouring of our character was not just a matter of taste. The usage of basic colours gave the older viewers a nostalgic feeling. As the first push puppets created around 1932 in Switzerland used mostly red and blue paint.

After texturing, painting and rigging the character in Substance Painter and Cinema 4D they had a believable and good looking 3D character. That is where Nanda van Dijk came in and brought the character to life, giving her the wide range of emotion needed. From extremely happy to very sad in just 20 seconds. Animating the character frame by frame, from body to hair.

Lighting, rendering and colour grading focussed fully on Pippa and trying to let her pop out on screen. Not needing any background elements as they would only distract the viewer from the main message.

Jan Kooijman ( Famous Dutch TV personality ) as the voiceover and the beautiful composed music and sound effects by Tobias Borkert completed the commercial.

Airing at primetime on Dutch television and the spreading on social platforms worldwide made this campaign into a success.

Making of Pippa
pippa Making
Spierfonds Commercial

 

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